Building business opportunities for Whybrow Wayfinding

Whybrow Wayfinding

Whybrow’s main business comes through word of mouth referrals. But ambitious growth plans need strategic B2B marketing to increase profile and target new clients.

An award-winning wayfinding agency, Whybrow commissioned us in 2012 to work with them on a ongoing basis to develop their B2B marketing within the design and architecture sectors.

We have introduced email marketing campaigns, achieved targeted press coverage and, with creative design partners TEMPLO, created a new brand and online presence for Whybrow.


press coverage including features in specialist press
production of company e-newsletter
email marketing campaigns
project management and copywriting for new website
social media strategy and management

“We’ve been working with Hogan Marketing for five years now. Their work has been intrinsic in raising our company profile, increasing the number of new business leads and in helping the success rate of our project bids, resulting in a positive effect on the bottom line.

On a personal note, Jill is articulate, bright, and a delight to work with!”

Ian Whybrow, Director, Whybrow