Telling the story of Tonic Collective

Tonic Collective

This successful and growing marketing agency specialising in helping luxury brands tell their stories needed to tell its own story effectively too.

Tonic Collective is a different kind of marketing agency very much on the up. To keep pace with its ambitious strategy, Tonic needed to redefine its brand proposition and create a stronger digital presence.

Working in partnership with Tonic and brand design partner Module, we hosted brand strategy workshops to help the agency define their verbal brand.  We teased out Tonic’s brand proposition, crafted their core narrative and helped them define their company values. We then extended by drafting new copy throughout their new website, designed and built by the team at Module.


revitalised brand proposition and values
new strapline and company narrative
website copywriting