Ravensbourne's transformation marked a new era in innovative digital media and design. Ravensbourne's transformation marked a new era in innovative digital media and design.

Ravensbourne’s transformation marked a new era in innovative digital media and design

Ravensbourne

Strategy / Event management / Marketing / PR

Relocating to a bespoke new campus at Greenwich Peninsula was far more than just a move for Ravensbourne. It brought about massive cultural and organisational change and innovation in learning and teaching.

Ravensbourne strategic marketing and PR

Jill led Ravensbourne’s marketing department up to and through its relocation, delivering the first marketing and communications strategy in the institution’s history: a five year programme of stakeholder engagement, media relations and proactive recruitment marketing.

Achievements:

applications to undergraduate degree courses increased by nearly 20%
100s of items of media coverage incl. Evening Standard, The Independent, ITV News
opening ceremonies attended by senior MPs and the Mayor of London
strategic rebranding requiring Privy Council approval
stakeholder engagement and ministerial liaison
internal and external communications
crisis communications planning

 

“Jill makes a strong impact on the reputation and profile of the organisations she works with. In a competitive media market, she scored some big hits in securing national and specialist press coverage for Ravensbourne.”

Professor Robin Baker OBE, Director and CEO, Ravensbourne

ravensbourne.ac.uk

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