Every year we deliver a digital marketing and PR campaign for Kent-based Changeling Theatre to promote their summer tour and encourage more audiences experience the magic of outdoor theatre.
Initially, we worked with Changeling to create a new brand for the company and help position it as a premier professional touring theatre company in London and SE England.
Now, we manage all digital marketing and PR for the company, including resources for tour venues, social media, email direct marketing, radio and press, video production, branding, design and print production.
Achievements:
widespread regional and specialist press coverage
increased engaged social media presence
audience surveys
marketing support to all host venues
quarterly newsletters and email marketing campaigns
rebranding and rollout of new website
copywriting
video production – trailers and promos
“Changeling initially engaged Hogan Marketing Communications to deliver a much needed company rebrand, and help us embrace digital marketing. But they’ve done so much more.
“We rely on their professional skills to promote our work. Jill’s eye for branding and design is second to none. She has been instrumental in helping us reboot our company with a brand new look and feel, deliver engaging digital marketing campaigns and achieve substantial press coverage.
“The brand of Changeling is forever linked with Hogan and we pass all creative ideas through Jill and her company.”
Rob Forknall, Artistic Director
photos: Nic Dawkes